The 2ND ACT Franchise Virtual Expo was created to ignite a national movement—where women 45+ step boldly into franchise ownership with clarity, conviction, and capital. This is a founder-led platform built for purpose-driven reinvention, connecting visionary women with brands aligned to their values, lifestyle, and long-term goals.

From first exploration to full-scale expansion, the Expo delivers a seamless, virtual experience designed to inspire action, accelerate growth, and activate legacy. It’s more than an event—it’s a strategic catalyst for women ready to lead, invest, and build their second act with power and purpose.

The women who attend the 2ND ACT Franchise Virtual Expo bring decades of leadership, insight, and lived experience—credentials that don’t just qualify them, they position them to thrive. Whether leading in boardrooms or driving change in their communities, they arrive with clarity, capital, and conviction—ready to build something enduring, values-driven, and unmistakably their own.

These are not passive prospects. They are visionaries in motion—seeking franchise opportunities that reflect their ambition, ethos, and desire for impact.

We serve:

•  Women 45+ ready to reinvent their careers, claim financial independence, and build a legacy on their own terms
• Franchise brands eager to connect with a high-impact, purpose-driven demographic of decision-makers
• Investors, consultants, and corporate leaders who champion the power—and profitability—of second acts

•   Empowerment with Strategy   We don’t just inspire—we equip. Every session, speaker, and resource at the 2ND ACT Franchise Virtual Expo is designed to help women make bold, informed decisions about franchise ownership and career transformation.
• Connection with Purpose   Every moment—from curated breakout sessions to strategic brand discovery—is engineered to spark action, build confidence, and accelerate ownership.
• Access with Integrity   We partner with franchise brands that open doors—offering transparent, scalable paths to ownership and championing women-led success.

To redefine midlife as a launchpad for ownership, possibility, and power—and to scale a national platform where women 45+ rise, lead, and build businesses that reflect who they are, what they value, and the legacy they’re ready to create.